| In 2001 the total
gross income for solicitors exceeded £10 billion. The industry
consists of approximately 8,360 individual firms in England & Wales of
which approximately 6892 have either four or fewer partners. This
represents approximately 82% of the market. However, the vast majority
of this market operates almost as a "cottage industry" with little
emphasis on marketing or strategic investment in IT.
This situation is now
ripe for change. Deregulation coupled with the development of IT for
legal services will increase the commoditization of certain services
with a number of specialties moving from expertise to efficiency (see
fig.1). Presently, there are no significant consumer brands, few
sophisticated service offerings and almost no business models that
employ automation to re-engineer the legal process. Inevitably such a
status quo will not remain.
This view is shared
by the Lord Chancellors department who regulate the legal profession:
"the implications for the business of general legal practitioners are
especially far reaching if their clients or customers currently
question or doubt value being delivered or added by the traditional
legal advisory service. Into this category will fall, for example, the
drafting of a wide range standard contracts and agreements.
Traditional legal service will be displaced by on-line automatic
document assembly" (Civil Justice 1998, emphasis added). |